It Is Not About You
I like breakfast. A Lot.
About twice a week, I will throw the latest book I am reading into the messenger bag and head off to a greasy spoon, Mom and Pop diner to get some scrambled eggs, sausage, grits and toast.
This morning was such a morning. However, because my regular place was closed due to a death in the family and I do not carry cash, I was unable to buy breakfast. I drove to three different places, any of which would have been fine with me, but because I was not willing to do business their way (pay cash), they did not get my business. Instead, in frustration (and hunger), I ended up going to McDonalds, where I spent much less than I was planning on spending, got worse food than I wanted, yet they let me do business with them my way.
I know all the justifications for not accepting plastic:
- There is a 3% fee
- There is a .25 cent charge per transaction
- Increased admin time
- 2-3 day delay in getting the funds
You know what? I don’t care. Every reason you could possibly have for not accepting credit cards has to do with you, the business owner. None of them affect me, the customer, at all.
Category: small business | Tags: Compete with Chains, Credit Cards, Customers One comment »
March 11th, 2008 at 12:08 pm
[...] It Is Not About You [...]