Over the last two weeks I have taken a break from this blog to examine my options, to decide the direction I want to take, to see where I want to go with it. I was not happy with where I was and I did not know what to do about it.
In the past, I followed a textbook blog start; I linked to everybody, I worked trackbacks, I posted often, I commented like crazy on everyone else’s blog, I wrote posts on blogging, on Wordpress, I wrote numbered posts… everything they tell you to do. And you know what? It worked.
I had a blog that often had 5-10 comments or more a post, a blog that was linked to often, one that broke the Technoratti 100K in about 30 days, people emailed me with questions, they sought my advice… and I was miserable. I was having no fun, there was no joy in it.
So I took a few weeks off. For 2 weeks, I did not post much of anything here. Heck, I did not even look at the admin panel for a solid week.
I still blogged, just not here. For the last 2 weeks, I have blogged for fun. Remember that? Fun. Where you just wrote and put it out there, and it was not about page views, it was not about RSS readers or getting links… it was just about putting it out there and seeing what happens.
So for the last 2 weeks, I just blogged. I blogged about old friends, relationships that did not work out, memories circulating around my head, my faith and even mentioned genocide in Darfur. No common theme, no rhyme or reason, just having fun.
You know what?
It was a blast! I had so much fun… it was a joy to write each day, having no pressure on me, no worries about RSS subscribers, no agenda… just fun.
I decided I could not do this any more.
I had decided that today was going to be my last post here. I was going to announce that I was bowing out of “professional blogging” and was going to go back to having fun. My posting had been sporadic of late: Surely I had lost all my RSS readers and had no doubt killed any progress I had made. If the key to success is daily posting, then I had screwed the pooch big time. If the key is linking to everyone and his brother, then I was over. If the key is commenting on everyone else’s blogs, then I was toast.
Then a funny thing happened: I checked my stats.
Last night, I checked my stats and noticed I was still about where I was when I was posting regularly. Huh! Then I checked my Alexa rank and noticed it had improved dramatically over the last month. Hmmm. The I checked my feeds and I have to tell you, I cringed as I waited for the window to open, waiting to see how my inattention had destroyed my hard won readership. The page opened and… I had actually gained readers since the last time I checked 2 weeks ago. The kicker was when I checked Technoratti and saw that I was about to break the 50K mark, moving about 10K since I had quit careing. People were still out there linking to the content.
I had broken every rule in the book and had not hurt myself at all. If anything, I was probably better off than I had been.
This changed everything. I was up all night thinking about the implications for this blog, my business and me.
Here is the deal:
I am Politically Incorrect. I live life on my own terms and have taken great pains to structure my life to be a certain way because I like it that way. When I started blogging, I somehow forgot that. Instead, I did exactly what everyone else did, and so I got exactly what everyone else got. Well, no more.
Here is what you can expect from now on.
Fewer, better posts.
You are busy. You are running a small business or you wish you were. I could post a fluffy post here everyday (and have in the past) but honestly, does the web need more clutter? Do you need another post to read in your feed? Wouldn’t your time be better spent with your family, your employees or on deciding your goals?
I know mine would. So, effective now, no more short cute posts. No more memes. No link trains. Very little speed linking. (If I just cannot help myself, I may speed link in an aside).
I am 35 years old. Conventional wisdom says I have about 40 more summers, 40 more season opening games, 40 more Christmases. In view of that, I just do not have the time to crank out posts just to increase my post count.
More on topic posts
In the past, I have talked about everything from blogging to internet marketing to poetry… No more. This blog is about working for yourself and living life on your own terms. That is what I will write about. If you want to know what SEO plugin to use, there are any number of blogs that talk about that… this is no longer one of them.
Writing geared toward readers, not bloggers.
Sometimes I think we bloggers write for other bloggers. I admit, I have done it. After all, we want that link love, we need the validation, and we need to increase our page views… bullfish. I am done with it.
If you like what I write and want to link to it, I am glad and hope you will. But I will be damned if I am going to beg for links, write link bait or Digg bait. I just do not have that sort of time… I am here to help people realize they can change their lives, not to build content for social network sites.
More Resources
The site will be changing a bit over the next few weeks in order to provide you with more resources, more tools and more knowledge to use your business to take charge of your life and to help you live life on your own terms.
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The current plan calls for a post about every 4-6 days on average. If you are afraid you might miss something, you may want to subscribe to my full RSS feed to make sure you stay informed.
If you have suggestions as to how to make the site better, have ideas for topics, want to guest blog on the site or have just missed me and want to say hi, the comments are open.